Cat Food Packaging 尾巴生活鲜骨肉猫条 FURRYTAIL PUREE CAT FOOD

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FURRYTAIL PUREE CAT FOOD PACKAGING DESIGN

FUTTYTAIL PUREE CAT FOOD STORY

鲜骨肉猫条是尾巴生活®新推出的宠物全价鲜骨肉主食猫条。该猫条区别于常见的零食猫条，把「主食罐」塞进猫条，让小猫咪从此摆脱被零食，诱食剂，胶支配的恐惧，让猫咪每一口都能吃到新鲜的肉。同时，为了尊重猫咪的猎食天性，鲜骨肉猫条充分还原猫咪在野外“有肉、有骨、有血”的饮食结构。它一共有8种口味，分别是：牛肉，鸸鹋，兔肉，马鲛鱼，白条鸽，火鸡，鹌鹑，鸡肉，除此之外还推出混合口味包装，以满足各个口味都想尝鲜的。8种珍惜肉源和营养，给猫前所未有的野味大餐。

Puree cat food is the FUTTYTAIL ® The new staple price of fresh pet meat is introduced. The puree cat food is different from the common snack strip. The "BEAST Can" is stuffed into the cat strip, so that the kitten can get rid of the fear of being dominated by snacks, food attractants and glue, so that the cat can eat fresh meat in every bite. At the same time, in order to respect the cat's hunting nature, Puree cat food fully restore the cat's "meat, bone and blood" diet in the wild. It has eight flavors: beef, EMU, rabbit, mackerel, white dove, Turkey, quail and chicken. In addition, it also introduces mixed flavor packaging to meet those who want to taste fresh. 8 kinds of treasure meat source and nutrition, giving cats an unprecedented game feast.

BOOM!WATER PACKAGING DESIGN

BOOM!WATER STORY

高级、野性是尾巴生活®品牌的关键词。由此出发，我们希望藉由包装带给消费者独特的视觉感受，既体现出与品牌相符的调性、也让产品拥有非常强的记忆点，最终，我们从字体版式、色彩、图形出发，创造了属于尾巴生活®的视觉识别。

PREMIUM and WILD are the key words of FURRYTAIL. Therefore, we hope to bring consumers a unique visual experience through packaging, which not only reflects the tonality consistent with the brand, but also makes the product have a very strong memory point. Finally, we have created a visual recognition belonging to furrytail from the font layout, color and graphics.